Alumni Stories – Hypebeat
Hypebeat is a new data-analytics and A.I. powered platform to help emerging musicians reach their fanbase. Hypebeat enables musicians and their team to determine what is driving their growth, what is working for other musicians, and predict how well they will do in the future.
“In the age of digital music and social media, the landscape for making it is pretty daunting – you don’t know what is actually driving your popularity or anybody else’s, or which of the thousand possible actions which each costs time and money will make an impact. It’s more complicated than ever before.”
“Our technology identifies what actions work for related artists, so musicians and managers can now predict the effectiveness of their strategies. We’ve made it possible for musicians to use data, rather than their hunches, to make tangible decisions on how to grow their fanbase. Whether that is determining what social content will drive their Spotify following, predicting the performance of specific content on different platforms at different times, or even the impact of putting on a gig in a specific city.” Matt Bastion, CEO and co-founder of Hype Bbeat says.
“What works varies massively between different genres and different locations, so general advice can only get you so far. We know specifically what your fans are engaging with. If your fans engage with things that other artists are doing in a given location, then we can learn from that to help you get ahead. Not only can that save a lot of time and money, but it enables even the most inexperienced artists to be world class from day one and reach the fans they deserve.”
Hypebeat is currently testing its platform. Its mobile app will use a “freemium” model – a basic version will be free, while the full version will carry a paid subscription. If you are a musician, reach out to Matt at firstname.lastname@example.org for access to the beta.
The start-up was co-founded by Matt Bastion, former CEO of Velocity, Rivindu Weerasakera, previously COO of Velocity, Ryan Howlett and Ben Sweney.
The idea came from conversations the friends had about all the artists they loved but would never get to see because they were still relatively unknown in New Zealand, so lacked the fan base to justify a gig. After the team started talking with more musicians it became clear that they should focus on predicting how a musician could grow their fan base, not identifying who had one currently.