Our Story

Velocity launched in 2003 and is based at the University of Auckland in the Business School

Velocity is the country’s leading entrepreneurial development programme.

We are about giving momentum to great ideas and to surge ahead and innovate the future. However, when we began back in 2003 we didn’t have such momentum.


We were yet to help forge the over 110 ventures we now have. The over $220 million of capital and 600-plus jobs these created, were all but dreams. But these 15 years have taken us to where we are today.


And not only have we changed, but the world we live in has too. When we were first conceived we didn’t know what a smartphone was, 3-D printing was only in high-tech research labs and video-calling was a thing of science-fiction. Globalisation was a very new concept, and capital available to invest in high-risk ventures was elusive.


With these new developments, we saw the ideas and venture proposals bought to our competition becoming more mature, well-formed and investable. Our students were evolving with the world. So we decided, it was time for us to evolve as well. We’d started with a spark, but that was now the catalyst for what we’ve become – Velocity. Today with energy we step forwards, inspiring, educating and motivating our entrepreneurs to continue New Zealand’s transformation into a truly world-class economy. And now faster than ever before.

Code of Conduct

The collective values of the Centre for Innovation and Entrepreneurship mean that we welcome and are committed to an open exchange of ideas, freedom of thought, expressions and debate. It also means we are dedicated to providing a safe and harassment-free experience for everyone engaging with the Centre for Innovation and Entrepreneurship.


Issues of harassment includes but is not limited to; gender, sexual orientation, ability, appearance, race, age and religion.


If you experience any forms of harassment or feel unsafe during any interactions with the Centre for Innovation and Entrepreneurship and its members, representatives or industry partners, please report this as soon as possible to either:

  1. A Centre for Innovation and Entrepreneurship staff member. In person, or see www.cie.auckland.ac.nz/contact-us for contact details.
  2. The Proctors office. Email proctor@auckland.ac.nz or phone 027 839 3832.


All allegations will be investigated, and principles of natural justice applied (“the right to be heard” and “no person may judge their own case”).


If you feel we fall short of our values, or fall short of our commitment, don’t be silent. We want and need to hear from you.